UltraStar Offering Unique Access to Musician’s Lives Chris Marlowe, Hollywood Reporter, March 27, 2004 Camera phones are being banned from many locker rooms, but one company is using them to expose the innermost sanctum of the biggest rock stars. Online marketing company UltraStar Entertainment has signed a deal with wireless platform specialists Versaly Entertainment that…
Selling Subscriptions to Fan Club Sites: Tips from RollingStones.com & DavidBowie.com Marketing Sherpa, March 5, 2003 SUMMARY: Oh the glamour! This new Case Study takes you behind-the-scenes to learn about what works in terms of content and marketing for subscription-based fan club sites for rock stars. Includes lots of practical details, such as which two headaches…
You Are The DJ: Custom-CD Web Sites Allow Music Lovers to Create Their Own Mixes By Tom Gogola, DIRECT Magzine, November, 1999 If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is a true market leader. The company doesn’t merely customize its product offerings,…
Building Affiliates: The Top Tool for Customer Acquisition and Lifetime Value Affiliate programs are perhaps the least expensive method of customer acquisition on the internet. Pioneered by consumer retailers like Amazon.com, affiliate programs are now employed by a wide variety of web marketers in an array of industry segments. Read the full paper at the link…
When: Friday, April 16, 1999, 11:30 AM 12:30 PM Where: Monterrey, CA, United States Affiliate programs are perhaps the least expensive method of customer acquisition on the internet. Pioneered by consumer retailers like Amazon.com, affiliate programs are now employed by a wide variety of web marketers in an array of industry segments. Read the full…
A Nine-Installment Column, Spanning May – December 1997 May 15: To Buy or Not to Buy: The Rep Says It’s A Great Deal! May 22: Measuring for Success: Monitoring Your Internet Ad Buy Is Also A Matter of Using the Right Yardstick May 29: Measuring for Success: The Flight is Over, Now the Work Begins…
Septet Live at Tune Inn, October 20, 1997 by The Lazenbys Monday, October 20, 1997, 8:00 – 9:00 PM Tune Inn, 29 Center Street. New Haven, CT, 06510 Micah Anderson – guitar, harmonium, clarinet, Tibetan bowls Ed Flynn – guitar & bells Lawrence Peryer – keyboards, programming & percussion Jeff Day – bass Jerry Issel – DJ Ed Kasparek –…
When: Monday, October 20, 1997, 8:00 PM 9:00 PM Where: Tune Inn, 29 Center Street, New Haven, CT, 06510, United States The Lazenbys were an experimental musician’s collective based in New Haven and were voted one of the top three instrumental bands in the New Haven Advocate readers poll in 1998. Though the core of…
The internet possesses many unique features that are conducive to international buying and selling. Retail commerce, with it’s push towards low-margin/high volume models, is especially well-suited to benefit from the internet’s international reach. Internet trade, as it effects buyers, sellers, and marketers, will increasingly call into question traditional approaches and attitudes to international commerce… Read…
When: Monday, September 29, 1997, 12:00 PM 3:00 PM Where: Amsterdam, Netherlands The internet possesses many unique features that are conducive to international buying and selling. Retail commerce, with it’s push towards low-margin/high volume models, is especially well-suited to benefit from the internet’s international reach. Internet trade, as it effects buyers, sellers, and marketers, will…
Retailing Without the Risk Fall 1997
A Topographic Tour of the Online Music World Research report commissioned by Liquid Audio and prepared by Michael Tchong of Iconocast, Summer/Fall 1997 Market Dimensions More than one million publicly-visible sites dot the World Wide Web today, according to Netcraft (see chart, right) from just 50 in January 1993, less than five years ago. This…