ClickZ: The Daily Stop for Web Advertisers
A Nine-Installment Column, Spanning May – December 1997
May 15: To Buy or Not to Buy: The Rep Says It’s A Great Deal!
May 22: Measuring for Success: Monitoring Your Internet Ad Buy Is Also A Matter of Using the Right Yardstick
May 29: Measuring for Success: The Flight is Over, Now the Work Begins
June 5: Flaks and Hacks: Increase Your Web Presence by Clicking on PR
June 12: Bounty Hunting: Building a Business (and a Brand) Through Commission-Based Retailing
June 26: What Makes for Killer Creative?: (Sigh.) Call If YOU Know!
July 9: What’s in a Buy?: It Depends What You Are Looking For
July 24: Middle America Cometh: Prepare Yourself Now for the Next Wave!
December 1: Translating Wonder to Market Share: Tapping the Potential of the World Wide Web
