Lawrence Peryer – Business & Creative Professional

I am a father as well as a business and creative professional. I am a lifelong music fan turned industry innovator. I have spent my career helping artists forge meaningful connections with their audiences. From pioneering early digital communities to producing Grammy-nominated box sets and award-winning retail experiences, my work lives at the intersection of creativity, technology and fandom.

I have worked with and on behalf of cultural icons including David Bowie and Keith Richards to create groundbreaking projects that push boundaries while staying true to artistic vision. Along the way, I have produced films, launched platforms, written extensively about music and culture, and helped reimagine how artists and fans connect in the ever-evolving modern world.

Today, as a sought-after voice on the future of entertainment and fan experiences, I frequently speak at major industry conferences and contribute insights to publications like Rolling Stone, Billboard, and The Wall Street Journal. When not working on one of my latest projects, like co-publishing the online magazine The Tonearm, or hosting The Tonearm’s weekly companion podcast, I serve on multiple music industry and community boards, bringing my passion for innovation and connection to causes that matter.

Career Highlights

  • Consultant, advisor and mentor to dozens of companies, organizations and individuals in music, entertainment and the arts (2001-present)

  • Producer, Bowie 75 Experiential Retail Shops (2021-2022)

  • Producer, Multiple Keith Richards Box Set Projects (2009-present)

  • Executive VP, Warner Music Group (2012-2016)

  • President, UltraStar/Live Nation (2001-2008)

Noteworthy Projects