Web Marketing 1999
Building Affiliates: The Top Tool for Customer Acquisition and Lifetime Value
Affiliate programs are perhaps the least expensive method of customer acquisition on the internet. Pioneered by consumer retailers like Amazon.com, affiliate programs are now employed by a wide variety of web marketers in an array of industry segments. Read the full paper at the link below.
Friday, April 16, 1999, 11:30 AM – 12:30 PM, Monterrey, CA