Entertainment Marketing Summit 2002
Reimagining Pop-ups as Fan Hubs: Behind the Scenes of Bowie 75
Two mega trends are converging in the event world: Retailtainment and interactive museums for legacy cultural figures… like David Bowie. In this session, go behind the scenes of the Bowie 75 experiences in New York City and London that went above and beyond merch to offer a full slate of programming, from music to limited-edition drops to interactive technology that had fans coming back on repeat visits—with some traveling more than six hours to attend. Walk away with best practices on making the most of a semi-permanent pop-up space and what the world of music can teach you about treating your consumers like the ultimate superfans.
Thursday, April 28, 2022, 4:30 PM 5:00 PM, MGM Grand Las Vegas, 3799 South Las Vegas Boulevard, Las Vegas, NV
