Billboard Magazine

ByLawrence Peryer

More Than 40,000 Fans Sign Up For Jacob Collier’s Flexible Touring Plan

by Taylor Mims, Billboard Magazine, October 5, 2020

Since the launch of the program on Sept. 1, more than 41,000 fans of British artist Jacob Collier have signed up for a flexible touring plan to see the musician once he’s able to perform live again. The 41,000 fans are in addition to the more than 30,000 that held tickets for Collier’s postponed 2020 dates.

The ticketing tool was created by technology platform Lyte, which has worked with major live events including Coachella, BottleRock, Electric Forest, Life is Beautiful and more. For Collier, Lyte allowed fans to reserve tickets for more than 90 concerts and enter their payment information for pending shows in their area. The fans can cancel their reservation at any time including once the date, venue and time of the show in their area is announced.

Full story here. 

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