Emerging Secondary Market In ‘Presale’ Passwords Irks Dues-Supported Fan Clubs By Joseph De Avila, September 20, 2007; Page D1 Stephanie Kendrid, a 31-year-old accountant in Los Angeles, could have paid $29.99 to join Kelly Clarkson’s fan club and gain special access to concert tickets. Instead, she placed an ad on Craigslist and paid $4 for…
Will Call War Ticket agents strike out at scalpers over fan club ticket fraud Linda Deckard, Venues Today, June 30, 2006 The war between scalpers and musicians took a heated turn in May, when veteran rocker Tom Petty exercised what his management called unprecedented action against ticket re-sellers. When Petty’s management found out that 460…
Ace of Clubs Internet-based fan sites offer irresistible perks, big sales Linda Deckard, Venues Today, February 28, 2006 Hiring Ed Micone, formerly with Radio City Entertainment, is just another step in an aggressive growth pattern adopted by UltraStar Entertainment LLC, an Internet fan club facilitator and marketer co-founded by David Bowie eight years ago. UltraStar…
Dylan, U2 Offer Rock Trip: McCartney, John Also Bringing Fan Deluxe Travel Packages Rolling Stone article by Bill Werde, RS 972, April 21, 2005 Last summer, Christina Giannoni, 40, had an experience that would thrill any Beatles fan. For about $1,700 plus the cost of airfare, the California fan got VIP treatment at Paul McCartney’s…
UltraStar Offering Unique Access to Musician’s Lives Chris Marlowe, Hollywood Reporter, March 27, 2004 Camera phones are being banned from many locker rooms, but one company is using them to expose the innermost sanctum of the biggest rock stars. Online marketing company UltraStar Entertainment has signed a deal with wireless platform specialists Versaly Entertainment that…
Selling Subscriptions to Fan Club Sites: Tips from RollingStones.com & DavidBowie.com Marketing Sherpa, March 5, 2003 SUMMARY: Oh the glamour! This new Case Study takes you behind-the-scenes to learn about what works in terms of content and marketing for subscription-based fan club sites for rock stars. Includes lots of practical details, such as which two headaches…
You Are The DJ: Custom-CD Web Sites Allow Music Lovers to Create Their Own Mixes By Tom Gogola, DIRECT Magzine, November, 1999 If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is a true market leader. The company doesn’t merely customize its product offerings,…
Retailing Without the Risk Fall 1997
A Topographic Tour of the Online Music World Research report commissioned by Liquid Audio and prepared by Michael Tchong of Iconocast, Summer/Fall 1997 Market Dimensions More than one million publicly-visible sites dot the World Wide Web today, according to Netcraft (see chart, right) from just 50 in January 1993, less than five years ago. This…
SET 1.0 Will Feel Growing Pains By Jim Kerstetter and Michael Moeller, PC Week, June 1, 1997 The release this week of the SET 1.0 specification will be only the first step in an arduous effort to spur wide use of SET by the end of the year. MasterCard International Inc. and Visa USA Inc., along…
Music Retail Redux Special Report, February 1997 Music sales may have leveled off for real life stores, but on the ‘net, virtual retailers are gearing up for an online boom in music consumerism. Learn about the players, listen to their strategies and get ready to shop.