When: Tuesday, March 10, 2009, 2:00 PM 3:00 PM Where: Frederick P. Rose Hall, West 60th Street, New York, NY, 10019, United States Dramatic change in the music industry has only accelerated over the past year. Opportunities are expanding to harness the power of the internet to your advantage. Music creators are in the driver’s…
When: Thursday, November 15, 2007, 3:00 PM 4:00 PM Where: Roosevelt Hotel, 45 East 45th Street, New York, NY, 10017, United States Whether it’s push or pull, the tail (consumers) is very much wagging the dog (music). How can we give consumers what they want without sacrificing revenues? How can concerts stay high on the…
When: Friday, April 16, 1999, 11:30 AM 12:30 PM Where: Monterrey, CA, United States Affiliate programs are perhaps the least expensive method of customer acquisition on the internet. Pioneered by consumer retailers like Amazon.com, affiliate programs are now employed by a wide variety of web marketers in an array of industry segments. Read the full…
When: Wednesday, April 16, 1997 11:30 AM Friday, April 16, 1999 12:30 PM, 11:30 AM Where: Monterrey, CA, United States The internet in general, and the world wide web in particular, offers the advertiser many advantages over other media when it comes to planning, implementing and analyzing ad buys. Widely praised for its ability to…