Pollstar Live! 2021
Changing Lanes: How to Turn Shutdown Fan Engagement Into Post-Pandemic Ticket Sales
The Covid-19 pandemic wreaked havoc on the live entertainment industry, shutting down all touring and live events worldwide for the first time in history. Now, as the industry emerges from the smoldering embers of what had been the most successful 10-year run the business had ever seen, shows are on sale, the buses and trucks are fired up, and the industry writ large is “getting the band back together.” Most—but not all—shows and events that are on sale are performing well, and the low overall refund activity sends the message that fans are eager to resume their love affair with live. Even so, critical questions remain as to what sort of industry to which we shall return. Executives and entrepreneurs making huge bets on the future of live entertainment will convene for a candid discussion from the perspectives of venues, agencies, talent buying, management and business development in an unprecedented Conversation.
Thursday, June 17, 2021, 10:00 AM – 10:45 AM, The Beverly Hilton, 9876 Wilshire Boulevard, Beverly Hills, CA, 90210
