Back of House
How Ticketing Company Lyte Found Success by Going Heavy on Ticket Flexibility
Back of House, Issue 041, March 23, 2021
“Just because the industry has been selling tickets online for almost 30 years doesn’t mean it has had anything like state-of-the-art ecommerce,” said Lawrence “LP” Peryer, Lyte’s Chief Strategy Officer. “If you look at what is best-in-class to other ecommerce categories compared to what consumers have to go through to buy a concert ticket, there’s no parallel there.”
And that’s where Lyte, an ecommerce company with a mission to fill every seat in the house and to bring an ecommerce experience to ticketing, finds their niche.
Full piece here.
